HELLY HANSEN BIG MOUNTAIN BATTLE CHOOSES FLAIK FOR EXTREME RACE TIMING

HELLY HANSEN BIG MOUNTAIN BATTLE CHOOSES FLAIK FOR EXTREME RACE TIMING

flaik GPS system tracks participants’ performance, safety – and bragging rights – via satellite and the Web

The next generation in race timing technology will be on display this winter as the Helly Hansen Big Mountain Battle series of races keeps track of its snow riders using the flaik GPS tracking system.

The first snow-sports tracking system to successfully integrate global positioning and
wireless telecommunications technology, flaik tracks where each user is and what he or
she did on the mountain, then transmits the data to the Web.

It’s the perfect timing solution for the Big Mountain Battle, in which two-person teams of
skiers and boarders tackle courses designed by big-mountain expert Chris Davenport. With its GPS-enabled tags, the flaik system will let Helly Hansen Big Mountain Battle officials locate individuals and teams on the mountain, track them as they pass electronic checkpoints, and deliver run-by-run and day-by-day statistics in close to real time.

Big Mountain Battle fans can follow skiers and riders on the web, updated every few minutes. “It’s the first interactive ski race,” said flaik Inc. CEO Steve Kenny. Instead of 30 to 40 timekeepers, each race requires just two “and one of them is just keeping the other company,” Kenny said.

WHAT, WHEN AND WHERE: The Helly Hansen Big Mountain Battle series kicked off
Feb. 21 at Squaw Valley (Calif.) and continues with events at Sun Peaks (B.C.) Feb. 28,
Stevens Pass (Wash.) March 14, and Smugglers Notch (Vt.) March 21. Top finishers will
receive an expense-paid trip to Aspen/Snowmass (Colo.) March 29 for the final “Battle in
the Bowls.” Information: http://www.hellyhansen.com/bigmountainbattle.

About flaik
flaik, an early-stage, Boulder-based company whose satellite-based social networking
technology helps skiers track their vertical performance and resorts monitor ski and
snowboard school students, is the first tenant to join the 8th Continent Aerospace
Business Incubator in Boulder, Colo. In 2008, flaik was named Australian International
Product of the Year by the Australian International Design Awards, and was awarded an
IF Product Design by the International Forum Design in Hannover, Germany. For more
information, please visit at www.flaik.com, www.8cproject.com, and
www.boulderinnovationcenter.com.

BOULDER, CO – February 23, 2009 –

FOR IMMEDIATE RELEASE:
Steve Kenny, steve.kenny@flaik.com, 303-847-6756
Drew Frey, dfrey@metzger.com, 720-833-5916

Sugar Bowl Ski Area extends discounts to Mountain Sports Club members

Sugar Bowl Ski Area joins the ranks of California ski resorts now extending discounts and coupons for savings to our members at the Mountain Sports Club.

Our four peaks, Mt. Lincoln, Mt. Disney, Crows Peak, and Mt. Judah, offer terrain for every skier ability. There are breath-taking views of the Sierras from these peaks. We groom over 500 acres, not to mention our two parks and new super pipe. Our snow making capacity has increased to 25% of our mountain.

With recent snows the ski and snowboard conditions are fantastic. Skiing and riding at Sugar Bowl will remain sweet the balance of the 2009 winter and ski season.

Purchase an All-Mountain lift ticket and get a FREE 2 hour group lesson of any level and a FREE basic gear rental!

Coming up for a weekend or overnight stay? New discount lodging and ski and stay packages now available at The Lodge at Sugar Bowl. Come up and relax for a few days and nights in our European charm. Need to sneak in a little work so they do not know you are gone? Wireless available to help witt the getaway.

2008/09 Midweek Season Special - $149
Book your midweek stay for the 2008/2009 winter season at $149, per night, any room.(For stays between: 1/4/09 – 04/11/09)
Restrictions Apply:

• Sunday - Thursday, Non-holiday
• Applies to all new reservations made between 1/8/09 – 4/12/09. Does not apply to previously booked reservations.
• Specials subject to change without prior notice.
• Cannot be combined with any other offers.
• Rate is based on our standard room rates and does not include taxes and parking fees.
• These specials are not applicable to Bed & Breakfast Package Rates

2009 April Any Day Special - $149
Book your stay for April 2009 at $149, per night, any room.(For stays between: 04/1/09 – 04/30/09)
Restrictions Apply:

• Two night minimum stay required for April 4/5 – Friday sold with Saturday.
• Three night minimum stay required April 10/11/12 – Friday, Saturday and Sunday sold together.
• Applies to all new reservations made between 01/8/09 – 4/12/09. Does not apply to previously booked reservations.
• Specials subject to change without prior notice.
• Cannot be combined with any other offers.
• Rate is based on our standard room rates and does not include taxes and parking fees.
• These specials are not applicable to Bed & Breakfast Package Rates

You can purchase the "Bed and Breakfast" package which includes two lift tickets for the next day as well as breakfast in the Four Peaks Restaurant attached to the lodge. The Four Peaks Restaurant serves high end breakfasts, lunches and dinners every day.

Magic Mountain $40 Lift Ticket Saturday Feb 21 for MSC members

Magic Mountain lift ticket and a party will be only $40 at the Mountain Sports Club event and ski day to end this holiday ski week. Members will be saving $16 off the lift ticket.

The MSC second event is Saturday February 21, 2009 and the price is only $40 for a full day Magic Mountain Lift ticket. This is the end of the holiday week and an exceptional value. We are giving away huge prizes from our sponsors. Head - bags and a Snowboard, Transpack back packs, MSC vest and more..

Spend the weekend and stay at the Inn at Magic Mountain and save as a Mountain Sports Club members. Hope to see you on the hill and at the party.

Many skiers and riders consider Magic to be one of the Northeast’s best kept secret - a true renaissance of the old-fashioned New England ski area experience. Conveniently located less then a 1/2 hr from Manchester Vermont in south central Vermont. With the mountains affordable pricing policy (check the website for specials) visitors will find they have some extra dollars in their pockets at the end of the ski day.

Not a member? Register now and start saving on lift tickets, lodging, gear and more.

Lodging Discounts and Savings in Steamboat up to 30% off

Lodging discounts and huge savings with Mountain Resorts in Steamboat Springs for the balance of the 08.09 ski season, savings up to 30%:

Big snows have ensured great skiing and riding for the balance of this winter in Steamboat.

Mountain Sports Club web only member specials:
Spectacular Spring Savings (source code SSS)
New reservations, book by March 17th
For stays Feb 11 – March 28, 2009
**Save 20% on all two night stays
**Save 25% on all three and four night stays
**Save 30% on all 5 night or longer stays
PLUS get a $50 Steamboat Gift card on four night or longer stays while supplies last at
**Gondola Square
**The Ranch at Steamboat
**The Terraces at EagleRidge
**The Phoenix at Steamboat
**Promontory
Or a $100 Steamboat Gift card while supplies last on four night or longer stays at:
**Cornerstone Townhomes
**CrossTimbers
**Moraine Townhomes
**Mountaineer
**The Spa at Strom Meadows
**The Trails at Storm Meadows

Free Night Special
4th night FREE valid February 11- March 28th, Book by March 17th
**Promontory
**The Rockies
**The Ranch

Spring Stimulus Special, Condominium comfort at Motel prices.
Just $39.00 per person per night based on four people in a two bedroom condominium at either Shadow Run or The Rockies. Four night minimum stay. Unit sleeps a maximum of six at no additional charge. Valid February 11- March 28th

5th day free on New Ski rentals extended until end of ski season.

Steamboat Springs Lodging - Mountain Resorts, "Steamboat's Lodging Expert," offers a wide variety of attractive, well-maintained accommodations at prime locations in Steamboat Springs, Colorado surrounding the Steamboat Ski Area, with rates ranging from economy to luxury. Choose from over 400 nicely furnished condominiums at over seventeen great locations. Whether you'd like a cozy studio, a spacious seven-bedroom private home, or anything in between, we can provide the perfect lodging in Steamboat Springs, Colorado. Mountain Resorts Reservations Department
Hours of Operation:
Mon - Fri 8:00am until 6:00pm*
Sat & Sun 9:00am until 5:00pm*
Closed Thanksgiving, Christmas, New Years Day.
*All hours are Mountain Standard Time.

Killington Lift Tickets at Blowout Discount Rates

Well the Killington just jumped into the lift ticket discount fray with a new limited and very targeted lift ticket promotion.

How does a $60 Killington lift ticket sound? How about a $55 ticket? A $50 ticket?

KillingtonDealGrabber.com launched this morning with 1,000, $50 lift tickets valid Presidents' Week (Feb. 16-20) for one day of skiing. If you miss Monday's deal, Tuesday we're offering 1,000, $55 lift tickets valid for the same week. Sleeping at the office? You missed both Monday and Tuesday? Wake up Wednesday and score a $60 ticket (only 1,000 available) for Presidents' Week.

Need more? More deals to come, just visit KillingtonDealGrabber.com as we'll be adding more throughout the rest of the season – summer too!

We must admit this looks pretty darn cool.

U.S. SKI TEAM'S LINDSEY VONN WINS WORLD CHAMPIONSHIP SUPER G

VAL d'ISERE, France (Feb. 9) - After collecting gold in the 2009 FIS World Championship super G last week, Lindsey Vonn (Vail, CO) stormed to another win in Monday's downhill at Val d'Isere and was crowned the official queen of speed. Vonn clocked a 1:30.31 on the steep and technical course, while Swiss youngster Lara Gut was second, .52 seconds behind. It was the first U.S. women's downhill title since Hilary Lindh won in 1997.

U.S. MEDIA CONTACT
Tom Kelly
+1.435.602.9799
tkelly@ussa.org

2 for 1 Dinners, 2 for 1 Lift tickets , deals on gear and more

A new promotional partnership offering 2 for 1 dinners, 2 for1 lift tickets, discounts on gear lodging and more is now available in a new joint promotion between The Mountain Sports Club and The Neighborhood Club.

The Neighborhood Club, now in its 19th edition, offers 2 for 1 dinners, lunches and incredible savings totaling over $2,000 in savings at restaurants in and around Boulder and Boulder County Colorado. By offering a combined membership for only $29.90 with the Mountain Sports Club, consumers are the winner. Truly a stimulus package for the skiers and snowboarders in the Boulder area. With 2 for 1 tickets at resorts like Loveland Ski Area and other Colorado Resorts use either service once and it's paid for. Literally save thousands.

Purchase this combo offer now. Register, upgrade to premium and use promotion code eat4free when upgrading to premium to be ensured you are mailed your Neighborhood Club card and program.

Looking for a fund raiser for your group? Use our package and make money. Email us at sales@mountainsportsclub.com or jsiewierski@gmail.com for more details.

More details on the Restaurants and program features:

For the past 19 years GREAT LOCAL RESTAURANTS have teamed
with us here at THE NEIGHBORHOOD CLUB to invite you to join them for fun
and food! To say "THANKS for coming in" These neighborhood dining
establishments want to BUY one of YOUR Lunches or Dinners when you and a
guest join them for a meal and some fun. NO RESTRICTIONS! YOU PICK THE
DAY AND WHAT EVER YOU WANT FROM THE MENU!!

THAT'S RIGHT !
"BUY ONE---GET ONE FREE"

OVER 70 FREE MEALS at the
great Boulder Colorado and local restaurants listed.

Fine Dining Restaurants like

GORDON BIERSCH BREWERY RESTAURANT - Valid anytime for
one FREE LUNCH OR DINNER ENTRÉE (UP TO $27.00 VALUE!)

BAGALI’S “NEW ORLEANS INSPIRED ITALIAN” - Broomfield and Vail -Valid anytime for one FREE LUNCH OR DINNER ENTRÉE (UP TO $ 23.00 VALUE!)

FLATZ - Valid any time for one FREE LUNCH OR DINNER ENTREE (UP TO
$32.00 VALUE!)

LING & LOUIE’S ASIAN BAR AND GRILL - Valid anytime for one FREE LUNCH OR DINNER ENTRÉE (UP TO $ 17.00 VALUE!)

and many more...

Arapahoe Basin Announces New Spring Pass

Arapahoe Basin Announces New A+ Spring Season Pass

Arapahoe Basin, CO – January 26, 2009 - Arapahoe Basin Ski Area introduces the new A+ Spring Pass which includes skiing and riding at Arapahoe Basin, Breckenridge and Keystone, among many other season pass benefits. The $279 adult A+ pass is a new spring pass product available now and valid through the remainder of the 2008-2009 season.

The pass includes unlimited skiing and riding at A-Basin plus five non-transferable ski days at Breckenridge or Keystone. One of those five days can be used at Vail or Beaver Creek (some date restrictions apply). Other A+ Spring Pass benefits include a free half day lesson for the pass holder, lift ticket discounts for family and friends, and 10% off cafeteria and retail shop purchases.

"Arapahoe Basin's high alpine environment lets skiers and riders enjoy the sport long after the other resorts have closed for the season. The A+ pass is the most affordable way to ski Summit County. By getting this discounted "Spring" pass months before spring starts, our guests will get over four months on the slopes at a great value," said Alan Henceroth, Arapahoe Basin's Vice President and COO.

A+ Spring Pass Pricing:

In addition to the new adult A+ Spring Pass for only $279, A-Basin has also introduced a new A+ Family Spring Pass. The Family A+ Pass includes A+ passes for two adults and up to two free child (age 6-14) passes for only $699. The entire family will be able to enjoy the same A+ benefits.

If A-Basin is the only mountain you'd like to ski or ride this spring, Arapahoe Basin also offers an A-Basin only Spring Pass. The Adult Spring Pass can be purchased for $209, the Youth (age 15-18) pass for $159 and the Child (age 6-14) Spring Pass for only $99.

Spring skiing is legendary at Arapahoe Basin; this is when A-Basin really shines. Discover the recently opened Montezuma Bowl with 400 additional skiable acres, excellent snow conditions, spring events, concerts and parties on "the beach."

Order the A+ or A-Basin only spring passes on-line at www.arapahoebasin.com, or call 1-888-ARAPAHOE or stop into the season pass office at A-Basin. Passes valid through the end of the 2008-2009 ski season. Limited number of passes are available. Passes and benefits are not transferable or for resale.

For Immediate Release

Media Contact: Leigh Hierholzer

(970) 513-5767

2 for 1 Lift Tickets and Hundreds of Dollars of Savings for Skiers & Snowboarders

Skiers and snowboarders are digging deep looking for deals in the form of coupons and discounts for lift tickets this winter. The Mountain Sports Club now offers more and more resort lift tickets discounts. 2 for 1 offers represent a huge discount for skiers using the premium membership of the Mountain Sports Club. With savings up to $60 simply using one 2 for 1 skiers and snowboarders are saving hundred with the premium membership. Below is a list of ski and snowboard resorts currently offering Mountain Sports Club members 2 for 1, or half price lift ticket offers:

California
Baldy Mountain Ski Area - Half off lift tickets, weekends included

Colorado
Sunlight Mountain Resort - 2 for 1 lift tickets
Ski Cooper - 2 for lift tickets

Idaho
Lookout Mountain - 2 for 1 lift tickets

Maine
Shawnee Peak - 2 for 1 lift tickets, valid weekends

Massachusett
Blue Hills - 2 for 1 lift tickets, valid weekends

Michigan
The Homestead Resort - 2 for 1 lift tickets, valid weekends

New Hampshire
Black Mountain - 2 for 1 lift tickets
Cranmore - 2 for 1 lift tickets
Whaleback - 2 for 1 lift tickets

New Jersey
Campgaw - 2 for 1 lift tickets

New York
Holiday Mountain - 2 for 1 lift tickets
Plattekill Mountain - 2 for 1 lift tickets
Windham - 2 for 1 lift tickets

Pennsylvania
Shawnee - 2 for 1 lift tickets

Vermont
Ascutney Mountain - 2 for 1 lift tickets, valid weekends, save up to $62 daily.
Bolton Valley - 2 for 1 lift tickets

Complete list of lift tickets discounts at resorts includes many more resorts and savings.